😢 Breakups & Refunds
In this newsletter I discuss making sales from a breakup email plus whether to offer refunds on products
Hey there 👋,
Hope you’re good and thanks for continuing to open my emails, I’m loving the open rate with this newsletter:
Over the last week I published a post listing 10 reasons why I think newsletter creators on Substack should pay to be on beehiiv:
And I found a new way to make money from a tripwire….
Making Sales from a Breakup Email
Last week I talked about turning your top newsletter content into tripwires products (like my Acquire The Web Manual for the eponymous newsletter) and linking to it on your thank you page and within your welcome email to make passive sales.
Well I found another place to add these tripwires too...
In order to keep email deliverability high, you need to keep your open rates high by removing people who are not engaging with your newsletters.
There were 1350 people in it. I then created an automation to add them to:
With this email saying that they will need to click or will be removed:
The email got a crazy high click rate and generated 67 unique clicks:
So where does the red button link go to?
That’s right, the tripwire product where it’s now generating sales at a 1.5% conversion rate.
The Newsletter Platform Built for Growth
I’ve tried almost every newsletter platform, from Drip to ConvertKit to Substack (running 6 newsletters there at one point) to now beehiiv.
beehiiv was founded by some of the earliest employees of the Morning Brew, so they know what it takes to grow a newsletter from zero to millions.
You get built-in referral functionality, customization, and analytics where you can see the results of paid acquisition. I genuinely couldn’t do what I do without them.
Let’s talk refunds
Over the last week I’ve gone from a loose refund policy, to one with steps to now not offering one at all. This was due to suspecting someone purchased with the intention to immediately cancel:
Just updated my refund policy but thinking about not having refunds after someone purchases my Newsletter product and within 24 hrs asks for one
First up here's the refund policy then will link up the email exchange.
Product creators - is this fine or too strict?
— patey.eth (@RichardPatey)
Apr 17, 2023
Instead of a refund, I’m now simply offering to personally answer any questions that a customer has, where they feel the product is lacking. Here is the current disclaimer:
I’ll see how it goes, but with refunds it does feel like you have to either offer a full no questions asked refund, or don’t offer any. Although that still doesn’t stop people asking:
Course Creators - What would you do in this case?
Student purchases the course and within 24 hrs asks for a refund (there's a no refund policy).
I can see they've gone through all the lessons, including the 5+ hr and 3 hr videos.
People have stolen course materials, so the… twitter.com/i/web/status/1…
— Yoyao (Niche Surfer) (@yoyaoh)
Apr 16, 2023
👍 Recommended Newsletters on beehiiv
Ok that’s it from me, I’ll be back in your inbox next Friday or sooner if you subscribe to my other newsletters on beehiiv above.
Richard Patey (@richardpatey)
Disclaimer: Nothing in this email is business advice and I am not a professional business adviser. I send weekly updates on the creator economy and what I'm doing personally - consider it informational and for entertainment purposes only. This newsletter is monetized through sponsorship, affiliate revenue and my own products.