In this issue we discuss:
How Motley Fool converts cold traffic to paid subscribers
beehiiv beach club new location
Duuce selling another AI newsletter
🥶 Cold Ads to Paid Subs
Gunnar from the newsletter growth agency Growjoy just did a great breakdown on how The Motley Fool converts cold traffic to paid subscribers:
Whilst most of us creators are aiming to build a lifestyle business than a big $200M a year business (as per Paul’s poll below), it pays to break down what’s working in the market.
The Motley Fool starts with a lead magnet, rather than a newsletters subscribe page (such as ours), with an offer to be sent stocks that are down and could rebound.
Then after you put your email in, you get hit with a FOMO inducing welcome email with a link to get a stock report. This takes you to a landing page where you can pay for premium access.
🧑✈️ Grow Your Newsletter on Auto-Pilot
1. Refind recommends your newsletter to matching users
2. They can subscribe to your newsletter
3. You get their verified emails into your ESP
Refind is used by industry leaders in the newsletter business space:
When I worked at The Hustle, we saw a 60% open rate from Refind ad subscribers”.
Matt McGarry from GrowLetter
Refind’s conversion ads work brilliantly.
Jeff Northcott from The Week in Games
Refind is super easy to work with. The traffic is definitely qualified.
Manny Reyes from Morning Brew
🏖️ Arriba Aruba
We recommend the beehiiv platform regardless of its partner program. But if anyone needed an additional reason to promote, the top partner this quarter is being sent to Aruba in the Caribbean (with their partner/+1):
Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out
Sponsorships(.com) Newsletter Agency helps newsletter operators earn more revenue through sponsorships with top brands. Check it out
The Newsletter Is The Business is everything we know about launching, scaling and selling editorial newsletter businesses. Check it out
☝️ One More Thing
Duuce, the #1 newsletter marketplace which is part of Wisdom Media (along with this newsletter), just sold yet another AI newsletter:
Will your newsletter be next?
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are no affiliate links in this issue.