In this issue we discuss:
Millions of dollars being earned by promoting newsletters
Doubling down on newsletter sponsorships
Taking co-reg to the next level!
🤑 Millions Being Claimed
Sparkloop’s Partner Network paid out over $130K to a newsletter operator last month, a new record:
And due to a recent promotion by beehiiv, who, for one day, matched people’s Boosts budgets up to $2500, there is almost $1M waiting to be earned by newsletter creators on the platform:
Just another reason to start a newsletter vs a website (main story).
🎲 Doubling Down
Anthony started offering very low sponsorships to intentionally sell out, and then kept doubling his prices until he reached a market CPM of up to $60:
This reminds us of a Gary Vee keynote where he described how he kept raising the prices in the early days of Vayner Media until potential clients told him to “f*ck off”!
Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out
Sponsorships(.com) Newsletter Agency helps newsletter operators earn more revenue through sponsorships with top brands. Check it out
The Newsletter Is The Business is everything we know about launching, scaling and selling editorial newsletter businesses. Check it out
☝️ One More Thing
Last week’s main story was about co-registration, and this crypto newsletter is taking it to the next level, having 3 co-reg pages!
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are no affiliate links in this issue.