In this issue we discuss:
Strictly VC newsletter acquired (solo creator)
The Alerts Daily newsletter acquired (solo creator)
Paid recommendations work
💰 The Alerts Daily Acquired
Just after we published last week’s newsletter, beehiiv put out a great Creator Spotlight on how LeQwane, a solo creator, went from 0 to 35K subs and an exit inside a year with his The Alerts Daily Newsletter:
The most interesting bits for us were that there was no paid ads, it was all organic growth leveraging social media:
“All of our subscribers came from organic social media. A big driver of everything we did was short-form video. We did Instagram, Tik Tok, and YouTube shorts — basically all of the platforms that helped push out organic short-form videos.”
And then leveraging beehiiv’s referral program, to unlock exclusive content based on referrals.
Leqwane sold the newsletter to an early advertiser, which is something we have come across multiple times.
💰 Strictly VC Acquired
TechCrunch has acquired the StrictlyVC newsletter by Connie Loizos, another solo creator:
Connie launched the publication a decade ago back in 2013, and grew it to 60K subs before it was acquired. For more info check out the exclusive on Axios.
Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out
Sponsorships(.com) Newsletter Agency helps newsletter operators earn more revenue through sponsorships with top brands. Check it out
The Newsletter Is The Business is everything we know about launching, scaling and selling editorial newsletter businesses. Check it out
☝️ One More Thing
We’ve covered the concerns and benefits of doing paid recommendations over the last couple of weeks, and the data is in.
beehiiv just added metrics into the Boosts monetization dashboard and most newsletters we have seen are getting well above 50% open rate from subscribers that come through other newsletters promoting them:
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are no affiliate links in this issue.