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Hey there 👋,
The placement of that newsfeed? Our inbox…
…This trend, will take time to pick up steam, however, it’s why I’m investing time, energy and resources in acquiring and building a network of attention properties.
As such, there will be another trend where brands move away from general advertising platforms like Meta to niche audiences:
More and more, the trend to do advertising that is niche specific, where you can target the audience through sponsorship or partnership, will continue to be greater and greater.
I don’t believe most people realize how important owning your own media and, at worst, sponsoring other media will become in the future… I truly believe the future will be owned, by those who the own attention
As Scott states, Sponsorships.com is the public facing version of a rollup of services, software, community, and education for businesses that want to rent highly segmented and niche attention that outperforms all other media and advertising.
And in an update he published yesterday, he wrote that the goal is to:
Educate brands on how to actually utilize newsletters, podcasts and social media in relation to sponsorships, partnerships, and affiliates.
Educate creators on how to leverage and monetize newsletters and other media assets in ways that they haven’t ever seen before.
To enable this Scott has built a workshop on sponsorships that is happening next week…
👨🏫 The Easy Way to Make Sponsorships A Major Growth Driver In Your Business [Live Workshop]
Join a live workshop on Wednesday May 31st at 2pm PST by Sponsorships.com, to understand how to utilize sponsorships to earn high levels of trust with curated audiences full of your ideal prospects and future clients.
Unlike Facebook or Google Ads, sponsorships take less work to set up, they give more control over your message, and you have a true partner to work with.
Compare that to paying a giant company with a major ad network that honestly does not care about you, your success, or the relationship you can create with their audience by working with them.
Scott Oldford believes that sponsorships are the future of advertising for smaller businesses. Learn why and how you can get in while it's still early…
In the workshop, Scott will show how he’s been using sponsorships to reach untapped audiences and pull in multiple millions in revenue cheaper and more reliably than any other traffic source.
You can grab your spot here: sponsorships.com/workshop
Ok that’s it from me, I’ll be back in your inbox next Friday.
Richard Patey (@richardpatey)
Disclaimer: Nothing in this email is business advice and I am not a professional business adviser. I send weekly updates on the creator economy and what I'm doing personally - consider it informational and for entertainment purposes only. This newsletter is monetized through sponsorship, affiliate revenue and my own products.