In this issue we discuss:
How not all newsletter subscribers are verified equally
Getting 70%+ of your acquisition spend straight back
One of our newsletter acquisitions featured
✅ Quality Over Quantity
Manu from Stacked Marketer posted on X that he has experienced a downturn in sponsorship budgets this year:
So to counteract this he has launched two courses for his $99/m Pro membership, improved the quality of the content, and focussed on only attracting and paying for quality subscribers on Sparkloop Upscribe.
For subscribers to qualify for payment, they need to have at least 1 unique email click in the last 28 days of the screening period.
Being able to define what counts as a qualified subscriber is a great feature of Upscribe. Whereas Swapstack now uses a verification window which you can set (up to 14 days), and beehiiv boosts has a similar verification process (10-17 days for their normal verification process).
💸 What Goes Around Comes Around
Talking of Upscribe, indie creator Anthony Castrio posted that he spent $10K on Facebook Ads last month and earned 70% back:
This makes the effective CPA just 25c, with Anthony earning it back within the first month. But it’s actually possible to breakeven on acquisition, if you can get your CPA low enough. Within Wisdom Media, we’ve been able to get leads for 30c with tests our agency has done on the platform formerly known as Twitter.
Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out
Sponsorships(.com) Newsletter Agency helps newsletter operators earn more revenue through sponsorships with top brands. Check it out
The Newsletter Is The Business is everything we know about launching, scaling and selling editorial newsletter businesses. Check it out
☝️ One More Thing
And talking of Wisdom Media, Katt Risen from the No Code Exits newsletter just featured the acquisition of Paul Metcalfe’s Lettergrowth by Scott Oldford:
The sale happened via Telegram Chat. We agreed a price, signed a contract and transitioned ownership. Very simple. I can only say it was acquired for 5 figures. It was worthwhile for the time invested in building and running it.
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are no affiliate links in this issue.